Dominik, our agency boss, has been working as a model booker since 1999. He has been organising models for international fashion weeks such as the one in Milan since 2005. For a few years now, we have been buying licences for our own show blocks in Milan as part of official side events organised by prestigious licensing agencies. We organise a show within the show, so to speak, with several international designers.

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Whereas in the past we used to have +/- 5 models at the big fashion weeks in one season, we now have 15 to 22 models from our agency at each big fashion week. As of spring 2025, our agency had 30 models, 21 of which were used at Fashion Week in London and 15 at Fashion Week in Milan. Not a bad haul for a small boutique agency and no model in the world is as likely to walk at major fashion weeks as we are.

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We have very strong partners & sponsors for this idea, we are also very present in national and international media and have even been accompanied by our own TV teams. We will therefore continue to expand these opportunities in the future. Here you can see some excerpts from our work at fashion week events in Milan: